About the Smartify Shop

Smartify Shop holds curated collections of products from some of the greatest gift shops in the world. Discover unique homeware, clothing and lifestyle items, inspired by the art you love. From Shrigley to Shakespeare and everything in between, there's something for every taste and style.

We exist to bring museum and gallery shops online, without losing the stories that make them special. Since 2015, Smartify has connected audiences with art by giving people new ways to experience and understand the world’s creativity. That same ethos exists in our online store, making shopping with Smartify a journey of discovery. 

Smartify Shop gives audiences a new way to support cultural venues, and a more ethical way to shop. Every time you buy from us, you’re directly supporting a museum, gallery or heritage site. What’s more, we are committed to ensuring our products, processes and partners uphold industry-leading standards when it comes to the environment. So customers can be assured that they’re shopping sustainably. 

Unbound by physical space, Smartify Shop allows you to purchase from multiple cultural venues in just a few clicks. So, if you can't get to the Louvre, you can still access products from the most stylish museum shops, all in one place.